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ANONYMER MERCEDES-HÄNDLERVERBUND · DATAV2 · DataKAITUM AI

Signal-based sales in Mercedes retail.

KAITUM AI in production: sales advisors get proactive signals on which customer to approach, when and with what reason.

IndustryAutomotive
Year2024
ReachAnonymous Mercedes dealer group
RegionGermany
Anonymer Mercedes-Händlerverbund — Project image
01 · STARTING POINT

The situation.

The dealer group had lots of data — from DMS, CRM, service, marketing — but no way to turn it into concrete action signals for advisors in everyday business.

Classic BI dashboards made the signals visible but never carried them into the actual customer conversation.

02 · SOLUTION

What we built.

KAITUM AI aggregates the relevant signals and prioritises them per advisor. In their interface they see: who to contact today, for what reason, on which channel.

The model learns continuously from actions and outcomes. We run the data architecture, model operations and GDPR governance end to end.

Solution detail
03 · OUTCOME

What it delivered.

+23%
qualified contacts per week
< 2 min
decision time at start of day
100%
GDPR-audit-ready
CAPABILITIES IN USE

What we brought to the table.

Customer IntelligenceAI AgentsData EngineeringKAITUM AI
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