Activ-o-mat — the digital sports finder.
An interactive sports finder that recommends a matching sport based on a few questions — the engagement anchor of the VIACTIV campaign.
The situation.
VIACTIV wanted to make movement and active health tangible for a broad audience. Generic recommendations didn’t work — personal relevance was the lever.
The brief: a digital tool that recommends a sport that actually fits — and that also works as a campaign asset.
What we built.
We built the Activ-o-mat: a web-based configurator that captures preferences, constraints and goals through a short, playful set of questions — and derives matching sport recommendations.
Behind the playful surface sits a structured matching logic and a content system VIACTIV uses to update sports, questions and content over time.
The tool was the central anchor of a nationwide health campaign and brought movement topics noticeably closer to members.
What it delivered.
What we brought to the table.
What's technically behind this.
These concepts from our wiki are at work in this project.
Your case has things in common with this one?
30-minute intro call — we show specifically what carries over to your situation.