01
Accountable to the end.
We don’t hand off. What we design, we build. What we build, we operate. One team, one SLA, one responsibility.
ABOUT NEWROOM
Since 2008, owner-led. Two locations. One operating model.
Newroom Media is an owner-led digital agency based in Cologne and Osnabrück. We are not consultants who deliver presentations — we are an operating team that builds, rolls out and stays responsible.
2008
Founded
70+
Experts
2
Locations
50+
Countries of experience
7
Languages
ISO 27001
Certified
WHAT WE STAND FOR
Four stances we owe ourselves.
02
Pace as a stance.
AI builds in days, not months. We work iteratively, show early, decide fast — and don’t push projects into the next quarterly cycle.
03
Precision, not presentation.
Concrete numbers, concrete rollouts, concrete ownership. We speak at the depth our clients use themselves.
04
Think independently.
Owner-led since 2008. No VC time pressure, no exit logic. We decide for clients and team, not for investors.
OUR PATH
What we have done — in order.
2008
Founding & first project.
Ben Gondek founds Newroom Media. First project: Toyota’s „John’s Apartment“ — space as a medium.
2012
Rallye the World.
Four-year VW project — first truly global scaling across 60+ countries.
2013
Mercedes me stores.
Urban retail concept: first Mercedes-me spaces go live in Hamburg and Munich.
2016
Retail package rollout.
Global rollout of the Mercedes-Benz Retail Package (2016–2018) — the basis of our scalable rollout model.
2018
MAR rollout.
Start of the MAR rollout for Mercedes-Benz — still in regular operation across thousands of dealer sites.
2021
Immersive showroom concepts.
Virtual showrooms, digital twins, AR/VR — the space becomes interactive.
2023
International data & AI projects.
Start of the dedicated AI line in automotive — customer intelligence and agents in production.
2024
nrmnext & KAITUM AI.
Our innovation program nrmnext launches. KAITUM AI emerges from it — first production deployment at a premium dealer group.
MANAGEMENT
Our management.
Lasse Thiemann
CEO
Dennis Bredehorst
COO
Dr. Marie Rauchschwalbe
Head of Finance & Controlling
Eike Weinberg
Head of Sales & Marketing
Merle Waltke
Head of Human Resources
Ben Gondek
Founder
LOCATIONS
Two cities, one team.
Cologne
At the Erfthaus in Agnesviertel. This is where showrooms, immersive formats and the retail playout take shape.
Osnabrück
Near the city center. 24/7 operations, KAITUM AI and all data architectures run from here.
SOCIAL RESPONSIBILITY
Do good — and talk about it.
Newroom Media is rooted in team sports. We give back where it shaped us: handball stands for the same principles we live at nrm — looking out for each other, the older players bringing the younger ones along, everyone playing for the team.
Why handball.
The entire nrm management has a deep connection to team sports going back to childhood. We owe a lot to professional and semi-professional sport — it shaped our values and the way we work together. As a Cologne- and Northern-Germany-based company, we support the clubs that influenced us, with a focus on youth development. Out of passion — and out of gratitude. „Off the sofa, off the street — onto the court.“
YOUTH WORK
HSG Barnstorf/Diepholz
Lower Saxony
Support for handball youth development in Lower Saxony — training kit, tournament travel and junior camps.
YOUTH WORK
Longericher SC Köln & JSG Köln
Cologne
Support for handball youth development in Cologne — from mini-handball through to A-youth.
BEACH HANDBALL
12 Monkeys Köln BHC
Germany
One of Germany's top beach handball teams. With the goal of making the sport olympic one day — we want to be part of the journey.
INTERNATIONAL
Play Handball — South Africa
South Africa
Donations to Nicola Scholl's initiative, giving street children in South Africa a perspective through handball.
Beyond these sport projects, we also donate to other social initiatives.
GET TO KNOW US
Let’s talk for 30 minutes — no agenda.
The fastest way to get to know us is a direct conversation.