Web platform — from relaunch to platform.
We turned a website into a platform: editorially scalable, measurable, with automated workflows behind the scenes.
The situation.
OBI didn’t want a relaunch — they wanted a platform that grows with the business. The old site was at its technological limit, editorially cramped, without a real data layer.
What they needed: a system that ships variants in weeks, runs campaigns through automation, and brings measurability into editorial everyday life.
What we built.
A new platform architecture on a modern stack. Editorial workflows automated, campaign orchestration via segments and variants, analytics down to the content block.
The result: a web platform twice as productive editorially, where OBI teams test new formats in days instead of months.
What it delivered.
What we brought to the table.
What's technically behind this.
These concepts from our wiki are at work in this project.
Your case has things in common with this one?
30-minute intro call — we show specifically what carries over to your situation.