Rallye the World — 80,000 participants orchestrated.
A four-year employee campaign with 80,000 participants across 60 countries — orchestrated via a portal we built and ran.
The situation.
Volkswagen wanted to activate its global dealer network in a playful way. The brief: a format that teaches, creates competition and builds brand loyalty in one.
The challenge wasn’t the concept, it was the orchestration: 60 countries, 80,000 employees, four years of runtime, different rules in each market.
What we built.
We built the portal that ran Rallye the World: participant management, localised challenges, a scoring engine, leaderboards, reporting for HQ and the markets.
Behind the scenes an automation layer handled content distribution, translation workflows, per-market compliance checks and prize payout logic.
We ran the portal for all four years and evolved the content and tech every season.
What it delivered.
What we brought to the table.
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