Data in MBK — a data hub as the single point of truth.
A central data hub for Mercedes-Benz Korea — consolidating retail, service and campaign data into a robust single point of truth.
The situation.
Mercedes-Benz Korea worked across siloed data from retail systems, campaign tools and service applications. KPIs were contradictory, reports took days.
The brief: a data hub that delivers a consistent picture per customer, dealer and campaign — and is usable by business teams directly.
What we built.
We rebuilt the data architecture from scratch: a central hub with clearly defined domains, automated ingest pipelines from every source system, agreed KPI definitions.
On top of the hub sits a web UI for business teams — predefined dashboards, self-service analytics, export functions. Governance and quality control are built in, not bolted on.
What it delivered.
What we brought to the table.
What's technically behind this.
These concepts from our wiki are at work in this project.
Your case has things in common with this one?
30-minute intro call — we show specifically what carries over to your situation.