Rally simulator & guiding app — an interactive roadshow.
A roadshow experience for Volkswagen: a rally simulator paired with a guiding app that leads visitors through the brand staging.
The situation.
Volkswagen wanted more from its roadshow than cars and info booths: an experience that emotionally binds visitors and links physical with digital stations.
The brief: a format that entertains, collects data and sets up reliably across multiple locations.
What we built.
The rally simulator was the core experience station. Around it we built a guiding app that leads visitors through the roadshow — stations, background, personalised challenges.
Simulator scores fed a leaderboard, the app linked the experience across all stations. Setup across multiple roadshow sites with on-site support.
What it delivered.
What we brought to the table.
Your case has things in common with this one?
30-minute intro call — we show specifically what carries over to your situation.