VOLKSWAGEN · SPACESV1 · Spaces
VW AR filter — user-generated content for social.
AR filters for Instagram and TikTok that place VW models into users’ own worlds — and run as a UGC engine.
01 · STARTING POINT
The situation.
Volkswagen didn’t want to place its models in social channels as ads but as content users create and share themselves.
The brief: an AR format that’s brand-consistent, fun, and fits naturally into the platform language of Instagram and TikTok.
02 · SOLUTION
What we built.
We built AR filters for Instagram and TikTok that layer VW models into users’ scenes — stylised, playful, shareable.
Concept, asset production, platform-specific tech and performance tuning all from one team. Used internationally as part of larger campaigns.
Solution detail
03 · OUTCOME
What it delivered.
IG + TikTok
native AR platforms
UGC
user-generated content
20+
countries in campaigns
CAPABILITIES IN USE
What we brought to the table.
Immersive ExperienceAR/FilterUX/UI DesignCustom Software
CONCEPTS USED
What's technically behind this.
These concepts from our wiki are at work in this project.
NEXT STEP
Your case has things in common with this one?
30-minute intro call — we show specifically what carries over to your situation.