One idea, many devices. When it’s strategically right — and what that means for AI products.
Category · Mobile
One idea, many devices.
Cross-platform development means: one product idea ships from a shared codebase to multiple platforms (iOS, Android, Web, desktop). The alternative is separate native apps — faster case-by-case, more expensive over the lifespan.
When it’s strategically right.
When function and experience should be identical across platforms, when release velocity matters, when the team should stay small and focused. For AI products there’s an added effect: model logic and agent code are built once, evaluated once, deployed across platforms.
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