{"id":8725,"date":"2025-10-02T08:51:54","date_gmt":"2025-10-02T06:51:54","guid":{"rendered":"https:\/\/www.newroom-media.de\/?post_type=case-study&p=8725"},"modified":"2025-11-13T15:40:36","modified_gmt":"2025-11-13T13:40:36","slug":"berky-gmbh-sales-app-for-customized-customer-presentations","status":"publish","type":"case-study","link":"https:\/\/www.newroom-media.de\/en\/blog\/case-study\/berky-gmbh-sales-app-for-customized-customer-presentations\/","title":{"rendered":"BERKY GmbH – Sales app for customized customer presentations"},"content":{"rendered":"\t\t
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BERKY GmbH<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Sales app for customized customer presentations<\/h1>\t\t\t\t<\/div>\n\t\t
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About the project<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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More impact in sales – with an app that understands customer needs<\/strong>
For BERKY GmbH, we developed an iOS app with a Symfony backend that supports sales employees during customer appointments. Instead of static documents, products can now be presented visually convincing, interactive and tailored to the respective interest profile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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About the customer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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BERKY GmbH – Specialist for hydraulic engineering and environmental technology<\/strong>
BERKY GmbH, based in Haren (Ems), develops and produces machines for waterway maintenance and environmental technology. With an international sales structure, BERKY faces the challenge of presenting products that require explanation in an efficient and appealing way – from new customer acquisition to existing customer support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge \/ Problem<\/h3>\t\t\t\t<\/div>\n\t\t
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Static marketing documents<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Previous presentations were not tailored to the individual needs of customers and often seemed inflexible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Live response to customer interests<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Presentations should be customizable during the interview – with content that responds directly to questions and requests.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Effective sales support required<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Sales employees needed a solution that could display products intuitively, quickly and in a customer-oriented way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tracking the customer profile<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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In addition to the presentation, it was important to record interests and reactions in order to tailor the marketing mix to the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution \/ Procedure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Analysis & consulting<\/h2>

Together with BERKY, we defined the requirements: flexible presentation, customer focus, integration of existing materials.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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UX & UI Design<\/h2>

The app was developed for intuitive operation in a sales context – with clear navigation, fast response options and a professional look.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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App development<\/h2>

We developed an iOS app with a Symfony backend. It integrates product videos, 3D models and descriptions that can be called up dynamically. <\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Content integration<\/h2>

All existing marketing materials were integrated and translated into an interactive presentation format.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t

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Automation & documentation<\/h2>

The app automatically saves relevant data and sends suitable information material directly to the customer – including personalized tracking.<\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Results<\/h2>\t\t\t\t<\/div>\n\t\t
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BERKY GmbH - Sales app for customized customer presentations<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIndividual customer presentations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSales employees can adapt content live and thus deliver a customized marketing mix.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGreater efficiency in sales\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe intuitive app saves time in preparation and presentation - sales processes run leaner.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tProfessional customer experience\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCustomers experience products that require explanation in an interactive and visually high-quality way.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTargeted customer profiling\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tInterests and reactions are documented so that marketing and sales are optimally coordinated.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPositive feedback from the sales teams\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe app is actively used and has established itself as a standard tool in international sales.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key learnings & special features<\/h3>\t\t\t\t<\/div>\n\t\t
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Digital tools strengthen sales <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Flexible, fast and visually convincing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tracking increases efficiency <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Data from customer meetings flows directly back into marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3D models provide clarity <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Products that require explanation can be presented clearly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Automation saves resources <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Shipping and documentation run without additional effort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our projects<\/h2>\t\t\t\t<\/div>\n\t\t
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