Case Study
Volkswagen E-Route App – The Digital Sales Companion for Test-Drives
Experience test drives in a new way – with an app that informs and inspires
We have developed the E-Route app for Volkswagen AG: a native iOS tablet app that provides additional content, tasks and product information during test drives. The app supports sales teams, increases the likelihood of a purchase and turns every test drive into a digital brand experience.
About the customer
Volkswagen AG – leading automotive group with a global presence
Based in Wolfsburg, Volkswagen is one of the world’s largest car manufacturers. The brand stands for innovation, quality and a broad product portfolio. As part of the “Rally the World” roadshow, VW used digital tools such as the E-Route app to make test drives more interactive and intensify customer loyalty.
Challenge / Problem
Additional sales channel
The app should establish test drives as an active part of the customer journey and increase sales opportunities.
Modern brand image
Volkswagen wanted to integrate innovation and digitalization into the sales process and thus strengthen brand awareness and customer reach.
Deeper engagement with the brand
Customers should experience content during the ride that goes beyond the pure driving experience.
Clearly emphasize product benefits
Complex features and consumption values should be explained in an easily understandable way and supported with a configurator function.
Solution / Procedure
Consulting & Concept
In close cooperation with Volkswagen, we defined requirements and developed an app concept that combines driving fun and information transfer.
UX & UI Design
The app was designed with a clear, intuitive interface – adapted to VW’s CI guidelines and optimized for use during test drives.
App development
We developed a native iOS app for tablets that is offline-capable and works stably during test drives.
Interactive functions
During the journey, the app displays promotions, provides product information and motivates drivers to engage with the vehicle in a playful way.
Configurator & multilingualism
An integrated configurator makes it possible to compare consumption values, while multilingualism supports international use.
Results
Test drives with added value
The app turned test drives into interactive experiences - customers received information at exactly the right moment.
Increased purchase probability
The combination of driving pleasure, content and configurator increased the likelihood of customers deciding on a model.
Stronger brand presence
Volkswagen positioned itself as a digital innovator that leads test drives into the future.
Efficient product brokerage
Complex features and consumption values were explained clearly - without overloading the sales staff.
Positive response in sales
The app was rated positively by customers and sales staff alike and was quickly accepted in use.
Key learnings & special features
Digitalization increases the impact of test drives
Information and emotion intertwine seamlessly.
Multilingualism extends reach
The app is internationally scalable.
Timing is crucial
Content during the journey has maximum relevance.
Configurator makes features tangible
Comparative values promote understanding and willingness to buy.
Thanks to the new web platform, our internal collaboration is now more efficient and productive. All digital elements are centralized and the user interface is intuitive. A real all-in-one solution that we no longer want to do without!
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Do you want to lead your project to success? We are ready to navigate with you into a successful future. Our dedicated team is eager to realize your vision. Don’t hesitate – start with us today and turn your goals into successes. Let’s create great things together!
