Volkswagen AG
AR Filter App - User-generated content for social media
About the project
Sharing experiences – using AR to create viral content
We developed an AR filter app for Volkswagen AG as part of the “Rally the World Roadshow”. Visitors were able to take photos and videos with immersive effects and share them directly on social networks. The result: entertainment, brand loyalty and social noise in real time.
About the customer
Headquartered in Wolfsburg, Volkswagen is one of the largest car manufacturers in the world. In addition to vehicles, VW focuses on innovative digital experiences in marketing. The aim was to actively involve trade fair visitors and achieve reach in social networks with augmented reality content.
Challenge / Problem
Intuitive user guidance
The app had to offer clear and simple operation – self-explanatory for visitors without any technical hurdles.
Entertainment through gamification
A playful approach should create fun and motivation and encourage visitors to actively participate.
Positive brand experience
The Volkswagen brand should be visible in every clip and stand out from the competition through innovative, immersive staging.
Generate Social Noise
The experience should deliver sustainable content for social media with hashtags and branding.
Solution / Procedure
Consulting & Concept
Together with VW, we developed the strategy for an AR-based app with social media integration – the focus was on entertainment and reach.
UX & UI Design
A simple user interface clearly guided users through the recording, AR selection and upload process.
App development
We developed a hybrid app that runs on Windows, Android and iOS. This ensured maximum reach and flexibility.
Augmented reality integration
Photos and videos were supplemented with predefined AR objects. Users could choose from various scenarios and thus customize their clips.
Direct social media connection
All content could be uploaded and shared immediately – for real-time reach.
Results
Simple operation, great effect
Thanks to intuitive user guidance, visitors were able to create content without any prior knowledge.
Immersive experiences through AR
The filter app created the impression of being part of a new environment - a strong visual wow effect.
High interaction through gamification
The playful component encouraged visitors to try out several scenarios and actively share content.
Social noise in real time
The direct social media integration ensured immediate reach and carried the event virally into the networks.
Volkswagen brand emotionally charged
The app conveyed innovation and experience, which strengthened the brand image in the long term.
Key learnings & special features
AR is a social media driver
Immersive filters make content more attractive and faster to share.
Simple UX is crucial
The easier it is to use, the more content is created.
Branding works subtly
Embedded logos and hashtags make the brand visible in every clip.
Gamification increases engagement
Playful features keep visitors in the flow for longer.
Our projects
Data in MBK
Data in MBK
Data in MBK
Data in MBK
Data in MBK
Data in MBK
Data in MBK
Data in MBK
Your contact
Ready to lead your project to success? We’re here to navigate the path with you.
With experience, creativity, and dedication, our team is eager to bring your vision to life.
Don’t hesitate, start your journey with us today, and let’s create something great together!
