Snipes SE
Social media camera with SneakerCam & CapCam
About the project
Interactive mirrors for viral marketing in the store
We developed SneakerCam and CapCam for Snipes SE – digital mirrors that take photos from unusual angles and share them immediately on social media. This turns customers into content creators, the store into a stage and the Snipes brand into a topic of conversation in the networks.
About the customer
Snipes SE – leading streetwear retailer in Europe
Snipes is the leading streetwear company in the DACH region and operates over 700 stores worldwide. With the conversion of the flagship store in Cologne, Snipes was looking for innovative solutions that combine the stationary shopping experience, social media and digital marketing. The aim was to get customers more involved, intensify the brand experience and achieve viral reach.
Challenge / Problem
Digital approach in the store
Snipes wanted to address customers directly at the point of sale (POS) using innovative, digital tools.
Viral marketing through user content
The aim was to generate authentic content from customers and organically increase the brand’s reach.
Linking the online and offline worlds
The connection between stationary shopping and social media should be seamless.
Added value for the purchasing process
The digital mirrors should not only offer entertainment, but also support purchasing decisions – for example by providing unusual perspectives on products.
Solution / Procedure
Consulting & Concept
Together with Snipes, we developed a digital signage solution that combines entertainment, branding and viral marketing.
UX & UI Design
A touch interface makes it possible to take photos intuitively, save them or share them directly on social media.
App & Software Development
We developed an application for SneakerCam and CapCam that combines camera, touch display and computer – an intelligent digital mirror.
Social media integration
Customers can voluntarily upload photos directly to social networks or transfer them to their smartphone using a QR code.
Rollout in the stores
The solution has been installed in over 120 stores in six countries – as an integral part of the digital shopping experience.
Results
User-generated content as a reach booster
Customers share their sneaker and cap images directly on social media - with an automatic increase in reach for Snipes.
Viral marketing in everyday life
Each post transports the Snipes experience from the store into the digital world - authentic, credible and viral.
Positive brand experience in the store
The interactive experience turns shopping into an event - customers stay longer in the store and interact more with the brand.
Seamless integration into purchasing behavior
The purchasing process is supported by unusual perspectives - products are presented in a playful and innovative way.
Lasting impact through digital giveaways
Photos can be taken directly via QR code - a personalized, digital souvenir that will be remembered for a long time.
Key learnings & special features
User-generated content is worth its weight in gold
Customers become brand ambassadors themselves.
Seamless social media integration
Reach is created without additional effort.
Gamification increases interaction
Photos and selfies turn the store into an experience.
Scalable solution
Already installed in over 120 stores, can also be used flexibly for events or trade fairs.
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Your contact
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