Mercedes-Benz AG
Sales App - Digital sales support for car dealerships
About the project
Rethinking sales – with an app that brings products to life
We have developed a native iOS app for Daimler AG that offers sales employees in car dealerships a digital stage for advice and product presentations. With CMS integration, a configurator and feature films, the app combines advice, live marketing and brand presentation in a single tool.
About the customer
Mercedes-Benz AG – Global player in the premium segment
Headquartered in Stuttgart, Mercedes-Benz AG is one of the world’s leading manufacturers of premium vehicles and commercial vehicles. With the Mercedes-Benz, Smart and other brands, the company has an international presence. As part of the digitalization strategy in sales, the aim was to modernize customer advice and make the Mercedes-Benz brand a better digital experience.
Challenge / Problem
Digital sales support
Sales employees in car dealerships should be able to work more efficiently and have access to all relevant materials in one app.
Efficient maintenance of the content
An integrated CMS should ensure that content remains up-to-date and can be managed from the head office.
Real-time response to customer needs
Presentations should be adaptable on the fly: from configurators to feature films.
Presenting complex systems in an understandable way
Technically sophisticated features had to be communicated clearly and attractively through films, visualizations and configurations.
Solution / Procedure
Consulting & Concept
Requirements were defined in close coordination with Daimler: Brand staging, sales support and digital consistency.
UX & UI Design
The app was designed according to CI guidelines – with intuitive navigation, high-quality design and user guidance that supports consulting situations.
App development
We developed a native iOS app with offline capability – for reliable use even without a stable internet connection.
Content integration
Feature films, product descriptions and a vehicle configurator were integrated to present products and systems in an understandable and visually appealing way.
Digital signage connection
All content can be transmitted wirelessly to external displays – perfect for live marketing in the dealership.
Results
Digital consulting on a new level
Sales employees use the app as a central tool for customer meetings - flexible, up-to-date and customizable.
Increasing efficiency in sales
Thanks to CMS and offline capability, content is always available and up-to-date - without time-consuming preparation.
Stronger brand staging
The combination of configurator, films and live presentations makes it possible to experience the Mercedes-Benz brand digitally.
Positive response from car dealerships
The app was quickly accepted and is now an integral part of the sales strategy.
Key learnings & special features
Digitalization creates added value in sales
Efficiency and flexibility increase noticeably.
CMS is the key
Central control keeps content up-to-date and consistent.
Content + technology = experience
Complex systems can be explained interactively and visually.
Offline capability makes the difference
Consultation remains possible without disruption even without a network.
Our projects
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Your contact
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