Mercedes-Benz Korea (MBK) Enterprise Data Infrastructure

The "single point of truth" for company data and
data analytics

The project

Newroom Media shares a long-standing partnership with Mercedes-Benz, one built on trust, innovation, and a shared vision for digital excellence. Over the years, we’ve supported the brand in realizing projects across various country and regional markets.
In 2024, our journey continued in South Korea with a major data analytics initiative. The goal: to create a unified source of truth for company data across multiple domains, streamlining workflows, accelerating development, and driving smarter, faster decisions.

Implementation

Reduction in reporting

Newroom Media implemented four central data areas – analytics, processing, documentation and automation. The result: 80% less effort in reporting and a centralized, future-proof data system.

Concept / Solution

Automated by Co-Pilot

The aim was to standardize and control data and KPIs, which were to run via an automated central data repository once the project was completed.

The company

Mercedes-Benz Korea

Version 1 – Balanced & professional (ideal for case studies or website):
Since 1926, Mercedes-Benz has been synonymous with pioneering engineering and modern mobility. Headquartered in Stuttgart, the brand combines innovation, design, and sustainability across a diverse portfolio, from elegant saloons and powerful SUVs to cutting-edge electric vehicles.

Challenge

Complex data sources

For the Korean market, Mercedes-Benz faced a familiar challenge: company data was spread across multiple systems and manually compiled in Excel reports. Without a central overview of data sources and KPIs, documentation was limited, leaving little room for meaningful analysis or strategic insights.

Single point of truth - centralization and standardization of data

When Mercedes-Benz Korea commissioned Newroom Media in 2024 to develop a standardized system for data storage and analytics, the starting point was a complex one. Company data was spread across multiple systems and manually maintained Excel reports, with no clear overview of existing data sources or KPIs. This fragmentation led to poor documentation, limited analytical potential, and slow processes for data integration and reporting, ultimately delaying company-wide decision-making. In addition, inconsistent systems and disparate processes drove up personnel and administrative costs. The mission was therefore clear: to establish a single point of truth: a centralized, automated data repository that would standardize and control all data and KPIs across the organization. To ensure long-term flexibility, the solution also required the implementation of an automated medal architecture (bronze, silver, gold), creating a structured separation between technical and actionable data layers.

Real-time data analysis

Real-time transparency for faster, smarter decisions.

One
central
point of
data

Automation of report
creation

80%
reduced
manpower
spent on
reporting

Automation of report
creation

All data from a single source

Analytics, processing, documentation and automation

To bring structure and scalability to the project, Newroom Media integrated GitHub as a single point of truth for maintaining all data processing pipelines and Power BI reports. Within this framework, four key areas were implemented: 1) Analysis and prioritization of existing reports, KPIs, and data sources. 2) Processing and consolidation of current reports to identify relevant KPIs and data sources for integration. 3) Comprehensive documentation of data sources and KPI calculations to ensure transparency and traceability. 4) Automation of data maintenance and the provision of real-time reports for faster decision-making.
The result: a unified, automated data environment that significantly improved efficiency — reducing personnel costs for reporting by around 80% and enabling a new level of data-driven control across the organization.

"The tool will become a fixed element in our training and can be further evolved. So it's not a one-time investment, but a smart investment also in the future. It's suitable for an international audience, which is important as we are global operating company."

Fares Kamal CIO Mercedes-Benz Korea

Our TechStack

Our software engineers are familiar with the latest technologies and are also well versed in the tried and tested classic technologies. Here is the technology typically used for your custom software application development project: