BERKY GmbH
Sales app for customized customer presentations
About the project
More impact in sales – with an app that understands customer needs
For BERKY GmbH, we developed an iOS app with a Symfony backend that supports sales employees during customer appointments. Instead of static documents, products can now be presented visually convincing, interactive and tailored to the respective interest profile.
About the customer
BERKY GmbH – Specialist for hydraulic engineering and environmental technology
BERKY GmbH, based in Haren (Ems), develops and produces machines for waterway maintenance and environmental technology. With an international sales structure, BERKY faces the challenge of presenting products that require explanation in an efficient and appealing way – from new customer acquisition to existing customer support.
Challenge / Problem
Static marketing documents
Previous presentations were not tailored to the individual needs of customers and often seemed inflexible.
Live response to customer interests
Presentations should be customizable during the interview – with content that responds directly to questions and requests.
Effective sales support required
Sales employees needed a solution that could display products intuitively, quickly and in a customer-oriented way.
Tracking the customer profile
In addition to the presentation, it was important to record interests and reactions in order to tailor the marketing mix to the customer.
Solution / Procedure
Analysis & consulting
Together with BERKY, we defined the requirements: flexible presentation, customer focus, integration of existing materials.
UX & UI Design
The app was developed for intuitive operation in a sales context – with clear navigation, fast response options and a professional look.
App development
We developed an iOS app with a Symfony backend. It integrates product videos, 3D models and descriptions that can be called up dynamically.
Content integration
All existing marketing materials were integrated and translated into an interactive presentation format.
Automation & documentation
The app automatically saves relevant data and sends suitable information material directly to the customer – including personalized tracking.
Results
Individual customer presentations
Sales employees can adapt content live and thus deliver a customized marketing mix.
Greater efficiency in sales
The intuitive app saves time in preparation and presentation - sales processes run leaner.
Professional customer experience
Customers experience products that require explanation in an interactive and visually high-quality way.
Targeted customer profiling
Interests and reactions are documented so that marketing and sales are optimally coordinated.
Positive feedback from the sales teams
The app is actively used and has established itself as a standard tool in international sales.
Key learnings & special features
Digital tools strengthen sales
Flexible, fast and visually convincing.
Tracking increases efficiency
Data from customer meetings flows directly back into marketing.
3D models provide clarity
Products that require explanation can be presented clearly.
Automation saves resources
Shipping and documentation run without additional effort.
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Your contact
Do you want to lead your project to success? We are ready to navigate with you into a successful future. Our dedicated team is eager to realize your visions. Don’t hesitate – start with us today and turn your goals into successes. Let’s create great things together!
